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HOW TO: Earn Some Inexpensive Online Exposure for Your Small Business
Oct 15th
So you’ve started a business. You’ve incorporated, you’ve set up a great website and/or blog, and your social media strategy is in place.
Now, if only you could get the word out. Sometimes you need to do more than rub two tweets together to generate a little buzz. If you’ve exhausted your personal social networks, the next step is to reach out to the online media world and get some exposure.
If you’re just starting out, you may not have the capital for a water cooler, let alone a full-time PR agency. But there are a few ways to get your biz covered in the right online circles if you’re willing to put in some time and effort. We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.
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Can Website Help You During the Recession?
Nov 24th
Over last few month’s every day we hear about worsening financial situation depressing economy and roughening business environment. ‘Credit crunch’, ‘Recession’ and ‘economic downturn’ are words that are more likely to be heard over the radio, read in the newspapers and blog casts. During this difficult time when many businesses are forced to introduce rigid budget cuts, there are areas we should be very careful about when introducing savings. So as you tighten your belt beware of your competitors winning your market share. The competition is tougher; the customer bargaining power increases as well as their demands. Is it really good idea to save on marketing in this situation? Would you put it on hold or rather find a clever way to get around?
