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Facebook Privacy Makes The Cover of Time Magazine
May 21st
Time Magazine’s May 31 issue will hit newsstands with a cover and feature story dedicated to the “scary” side of Facebook.
The cover art pays homage to the Facebook generation with a mosaic of 1,295 Facebook profile photos, accompanied by a blurb from the feature article: “Facebook …and how it’s redefining privacy. With nearly 500 million users, Facebook is connecting us in new (and scary) ways.” More >
Social Media Marketing: How Pepsi Got It Right
Jan 29th
Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
The company’s Mountain Dew division is several stages into its DEWmocracy campaign — a plan to launch a new Mountain Dew flavor with the public’s involvement at all levels of the process, and PepsiCo also just launched the Pepsi Refresh Project on January 13th. Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign.
