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Posts tagged technology

Steve Jobs Thoughts on Flash “Apple holds against Flash”
Jul 1st
Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laser writer printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.
I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.
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HOW TO: Earn Some Inexpensive Online Exposure for Your Small Business
Oct 15th
So you’ve started a business. You’ve incorporated, you’ve set up a great website and/or blog, and your social media strategy is in place.
Now, if only you could get the word out. Sometimes you need to do more than rub two tweets together to generate a little buzz. If you’ve exhausted your personal social networks, the next step is to reach out to the online media world and get some exposure.
If you’re just starting out, you may not have the capital for a water cooler, let alone a full-time PR agency. But there are a few ways to get your biz covered in the right online circles if you’re willing to put in some time and effort. We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.
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