Share the latest IT news with you
Other Case Studies
HOW TO: Earn Some Inexpensive Online Exposure for Your Small Business
Oct 15th
So you’ve started a business. You’ve incorporated, you’ve set up a great website and/or blog, and your social media strategy is in place.
Now, if only you could get the word out. Sometimes you need to do more than rub two tweets together to generate a little buzz. If you’ve exhausted your personal social networks, the next step is to reach out to the online media world and get some exposure.
If you’re just starting out, you may not have the capital for a water cooler, let alone a full-time PR agency. But there are a few ways to get your biz covered in the right online circles if you’re willing to put in some time and effort. We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.
Answer Public Media Queries
Microsoft Office 2010 takes aim at Google Docs
May 12th
Microsoft is preparing to launch its latest weapon in its ongoing battle with Google.
The software giant will launch its flagship product Office 2010 to businesses on 12 May.
The latest version of the software has a free online component – called Office Web Apps.
Analysts believe the web offering is a response to Google, which has been encroaching on Microsoft’s core business with its free online tools.
Crucially, Microsoft will also offer its online office suite to all users of one of the world’s most popular social networking sites, Facebook. More >
Facebook’s Open Graph Personalizes the Web
Apr 27th
Facebook has created a platform that allows sites and apps to share information about users in order to tailor offers, features and services to each one’s interests and tastes — even if that individual has never visited the site before.
When you’re signed on to Facebook, participating websites like CNN.com will display information, goods and services tailored specifically to your interests — without requiring you to sign in at that website or provide it with any information.
Speaking at the F8 Developer Conference, Facebook CEO Mark Zuckerberg and former FriendFeed CEO Bret Taylor, who is now Facebook’s director of product, named three new features that will make this possible and easy to implement. More >
Google Reveals the Future of Printing With Google Cloud Print
Apr 16th
Posted on Mashable by Stan Schroeder on 16 April 2010
Whenever you want to print out a document, you rely on your local operating system, which must have drivers installed for each printer you intend to use. Most of the time, it’s not an issue: at home, you probably have one printer, and all your PCs have the required drivers.
Things get a bit more complicated when you want to print something from a mobile device, like an iPad. Or a laptop based on Google’s Chrome OS, which relies entirely on web apps and services. This is why Google is working on Google Cloud Print, a service that enables “any application (web, desktop, or mobile) on any device to print to any printer.” More >
Google Wave: A Complete Guide
Feb 18th
Today has been dominated by news and excitement surrounding Google Wave, Google’s new real-time communication platform that will launch t
o the public on September 30th. In fact, there’s been so much buzz that you might just not have enough time to read the thousands of articles being released on Google’s biggest product launch in recent memory.
To make sense of it all, we have compiled key information, definitions, and links related to the launch of Google Wave. This in-depth guide provides an overview of Google Wave, discusses the terminology associated with it, details information on Google Wave applications, (i.e. the Twitter Wave app Twave), and goes over ways to keep yourself informed. We know you’re excited about Google Wave, so here’s what we think you should know:
