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Wei
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Posts by Wei
HOW TO: Earn Some Inexpensive Online Exposure for Your Small Business
Oct 15th
So you’ve started a business. You’ve incorporated, you’ve set up a great website and/or blog, and your social media strategy is in place.
Now, if only you could get the word out. Sometimes you need to do more than rub two tweets together to generate a little buzz. If you’ve exhausted your personal social networks, the next step is to reach out to the online media world and get some exposure.
If you’re just starting out, you may not have the capital for a water cooler, let alone a full-time PR agency. But there are a few ways to get your biz covered in the right online circles if you’re willing to put in some time and effort. We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.
Answer Public Media Queries
2010′s Collaboration Imperative: Where Social Technology and Enterprise Content Collide Share
Apr 27th
by Phil Green, Inmagic, IT Business Edge
Many analysts are predicting 2010 to be the year of collaboration. In a recent study of IT strategists, Forrester found 70 percent of respondents believe collaboration technology will significantly cut decision making time and improve productivity this year. Couple that with Forrester’s Global Enterprise Content Management (ECM) Survey, which found 61 percent of organizations believe “content sharing” is a major ECM investment driver, and it’s clear business leaders have recognized the collaboration imperative.
Now the challenge is how best to address that imperative. Business leaders are increasingly focused on ways to enable faster, more cost-effective sharing, teaming, and learning among employees. In particular, they’re looking at social media technology as a means to this end, and determining how it can be used inside the firewall to foster collaboration and achieve business benefits. More >
Facebook’s Open Graph Personalizes the Web
Apr 27th
Facebook has created a platform that allows sites and apps to share information about users in order to tailor offers, features and services to each one’s interests and tastes — even if that individual has never visited the site before.
When you’re signed on to Facebook, participating websites like CNN.com will display information, goods and services tailored specifically to your interests — without requiring you to sign in at that website or provide it with any information.
Speaking at the F8 Developer Conference, Facebook CEO Mark Zuckerberg and former FriendFeed CEO Bret Taylor, who is now Facebook’s director of product, named three new features that will make this possible and easy to implement. More >
Google Reveals the Future of Printing With Google Cloud Print
Apr 16th
Posted on Mashable by Stan Schroeder on 16 April 2010
Whenever you want to print out a document, you rely on your local operating system, which must have drivers installed for each printer you intend to use. Most of the time, it’s not an issue: at home, you probably have one printer, and all your PCs have the required drivers.
Things get a bit more complicated when you want to print something from a mobile device, like an iPad. Or a laptop based on Google’s Chrome OS, which relies entirely on web apps and services. This is why Google is working on Google Cloud Print, a service that enables “any application (web, desktop, or mobile) on any device to print to any printer.” More >
HOW TO: Target Social Media Influencers to Boost Traffic and Sales
Apr 16th
Posted on Mashable by Ben Straley (CEO of Meteor Solutions, providing the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.)
